Transforming editorial compliance within the BBC
In the wake of the ‘Sachsgate’ scandal, where the BBC came under fire for airing inappropriate content, the BBC Trust released new editorial guidelines to help editors make better decisions.
Communicating these guidelines effectively posed a major challenge for the BBC. Thousands of staff needed to familiarise themselves with the new guidelines as quickly as possible to ensure compliance. They needed to devise a new learning programme to engage those making editorial decisions within the BBC and the wider global media industry.
The BBC partnered with LEO to deliver a cost-effective, accessible suite of bespoke e-learning modules for their diverse audience. These transformed the 400 pages of guidelines into engaging, effective e-learning. We created gritty video scenarios about the issues facing editors and TV producers every day, using real scripts and programme clips to encourage learners to apply the guidelines in context.
Thanks to our rigorous project management process, the project was delivered within the BBC’s tight deadline and under budget.
This media-rich compliance training is a powerful example of how learning technologies can deliver significant results within the media sector. Learners who took the course reported that their understanding of the editorial guidelines improved from 6.0 pre-learning to 8.1 post-learning, showing a measurable improvement.
Line managers also recognised a 3.7 out of 5.0 improvement in the judgement decisions of employees who had taken the learning. This programme is responsible for around 1,900 better editorial decisions a month, mitigating risk for the BBC and helping to maintain its positive reputation as a world-leading media organisation.
Meet our expert
Director of Learning
I first became inspired by the potential of technology to support learning when studying for an MSc in Knowledge Based Systems in 1994. Shortly afterwards I moved to Germany, and joined a small international team creating face-to-face training guides, online help and performance support for a CAD/CAM company.
At LEO, I started out as a learning designer, developing blended architectures, custom performance support platforms and mobile solutions for clients including the BBC, NHS, United Nations and UK Civil Service as well as a number of major banks. I was closely involved with the early design and development of the award-winning gomo multi-device authoring tool. As I developed as a designer, I became increasingly interested in our processes for gathering evidence to inform design decisions.
As Director of Learning, I focus on drawing insights from both user research and wider academic debates about how people learn. I have personally undertaken research into mobile learning on behalf of the NHS and the eLearning Guild in the US, and I am currently studying part-time for a DPhil in education at the University of Oxford.
The thing that inspires me most about what I do is having the potential to help people grow and develop in their lives and careers and that is something I am passionate about, both for our clients and internally for my LEO colleagues.