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Learning matters, you can’t afford to let yours go unnoticed

LEO believes that successful learning programmes require more than just a great course. With conflicting priorities and limited time, we need to make sure learners know where to find learning and why it is of benefit to them if we are going to maximise success. Even if a course is mandated, impact is significantly greater if learners enter the training with the right mindset from the start.

LEO will build a comms campaign in tandem with the development of your course to drive initial awareness and learner engagement. Post-course interventions will reinforce key messages and embed the learning in the workplace. Your audience will be central to our campaign design and we will put their motivators and preferred communication channels at the heart of everything we do.

LEO's comms campaigns have utilised every possible marketing channel including social media, promotional videos, screensavers, posters, flipboards, quizzes, roadshows, viral games, manager briefings and much more.

Meet our expert

I started out in TV production where I learned some of the most important lessons of my career (that have stayed with me ever since): about narrative, pacing, engagement and deeply understanding your audience. As a Commissioning Editor at the BBC, I worked in entertainment, interactive media and game design, where the focus was on pushing and using technology in new ways. A short time as a brand consultant at Wolff Olins gave me a deep understanding of brand and business in a way I hadn't before.

This all led to nearly 14 years as Director of Design at LINE Communications, working with a unique array of blue chip clients, and where it often felt like we were inventing the space where technology and learning meet. I think we were. As the Director of Strategic Design at LEO, I now focus on my passion: how technology blends and innovative learning architectures and approaches can genuinely transform learning and performance in business, and make a real difference. The thing about this business that I love is that on the one hand nothing stands still, but on the other, the fundamental things about people and what energises and engages them always remains the same.