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Social media and learning

This post first appeared on the Epic website on March 24th 2011…

As technological evolution accelerates, so does the changing landscape of learning. Just ten years ago, much online learning revolved around what were essentially text books in an online format. But web pages full of copy just don’t have the same effect as text books – people online now expect knowledge to be immediately available at their fingertips, delivered faster and more efficiently.

This is nothing new, I hear you saying. The last decade alone has seen radical changes in the way people learn online, not least with the introduction of social media like Facebook and Twitter and the use of mobile media. Although social platforms have their roots in traditional networking, the idea is once again evolving, this time in a learning context, and people now share things such as useful resources and quiz results with their friends via their Facebook newsfeed or Twitter updates.

But in a world where attention spans now last little more than 140 characters, how can we re-engage learners, teach them what they need to know and make sure it sticks?

Just as the reams of web copy from the past have evolved into 140 character tweets, people are now looking for new and exciting ways to engage their friends, colleagues and employees, by bringing bite-size nuggets of information alive with audio, video and visual hooks. Enter the papermation. Papermations are a fun and effective way of depicting hard to explain or dry subject matter. Epic has used them as part of broader e-learning for programmes such as health and safety, business management and mobile learning applications. However, they are also versatile enough to be used as standalone assets and are ideal for enhancing quick updates and snippets of knowledge.

Using social platforms like Facebook, Twitter and LinkedIn, Epic uses papermations to bring to life our text-based updates on the world of learning and development, teaching our followers about training and new concepts in e-learning.

And this is just the beginning. Paper animations are one thing, but with the explosion of revolutionary new technologies such as augmented reality, who knows where learning and social media may go in the future?

To see how Epic utilises papermations, why not follow us on Twitter or LinkedIn?