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2012 Towards Maturity Benchmark Survey

Towards Maturity 2012 Benchmark Badge
We are proud to be Founding Ambassadors of Towards Maturity and to be supporting the 2012 Benchmark Survey.

In its ninth year, the study has identified a real trend towards benchmarking, with a record 600 organisations across the private, public and not-for-profit sectors participating in the 2011 study, 50% more organisations than in 2010.  Participants among European, US, Middle East and Asia Pacific companies also increased.

The Towards Maturity Benchmark study provides a unique opportunity for organisations to review their current approach to learning, compare their progress with peers and to use this information to take action to improve performance.  In 2011, an astonishing 73% of participants reported that just taking part in the study had given them new ideas to improve the impact of their learning services.

Taking part in the confidential 2012 Benchmark Study is easy; it takes between forty minutes to an hour to review an organisation’s approach to learning using the online survey.  Once completed, participants receive immediately a complimentary paper entitled 101 Tips for Success and a free personalised company benchmark report, worth £300 about six weeks later.*

Within the personalised Benchmark report available to each participant of the study, is their organisation’s unique Towards Maturity Index (TMI) – the measurement of how mature an organisation’s learning technology implementation is and, more importantly, how to improve it – Companies in the top quartile of the TMI scale engage twice the audience, save an additional 33% of cost and 50% in reduced study time. Their staff also reach proven competency 6 times faster as a result of using learning technologies.**


Laura Overton, Managing Director of Towards Maturity said, “Despite the growing investment in learning technologies, a shocking percentage of organisations are not using these tools to their full potential. I urge the learning industry to not reinvent the wheel in these difficult economic times, our free 2012 Benchmark Study will help you identify priorities, reduce risk and deliver business benefits.”


Take the 2012 Benchmark Study here

** Data from 2010 Towards Maturity Benchmark Study