Posted on 17th March, 2014 by LEO Learning Web Team
This post was written by Kayleigh Tanner and first appeared on the Epic blog on 17th March 2014.
Since Q2 2013, a constant flow of reports has been emerging about smartphones outselling ‘dumb phones’, or traditional ‘text and call’ handsets. The number of smartphones in use is only rising, with smartphone penetration currently at 66% in the US and set to hit 75% in the UK this year. Of course, there are a number of reasons this is exciting, but what we’re interested in is the impact this will have on mobile and multi-device learning.
Smartphones and BYOD
Over the years, we have encountered more and more interest in our mobile and multi-device learning solutions as organisations realise that learning on a desktop computer in a fixed location isn’t always convenient or the best use of time for their staff. However, not all organisations can afford to equip staff with work devices, meaning a BYOD strategy may need to be implemented instead.
If people are now replacing their ‘dumb’ phones with smartphones, more of the workforce will be able to access mobile learning on their own devices. This means you can spend less on equipping everyone with a suitable device, and they can take their learning at a time and place it suits them.
The only way is up
Once users get used to smartphones, it’s very hard to return to the simple way of the ‘old school’ mobile. That means that the penetration of smartphones is only set to increase, and smartphones are going to get smarter and smarter. With PC sales declining and smartphone sales stronger than ever, it’s not unrealistic to consider that the majority of our online activity will take place on a mobile device in the not-so-distant future. It’s best to get ahead of the game now and put the foundations in place for a comprehensive long-term training strategy.
Building content on a budget
There have long been options to create your own e-learning content in-house, but this has tended to focus on desktop training. With the launch of multi-device authoring tool gomo imminent, we can expect to see the cost of creating our own content for smartphones and tablets plummet. This means that it will become a much more realistic, affordable solution for organisations to design, build and distribute e-learning in-house, though if you would like extra help to create something really unique, our Epic experts can create a solution for you using gomo.
If you’re thinking about making the move to mobile learning but need a bit more persuading, check out our case studies highlighting the amazing results five organisations have achieved after trying it for themselves.