Posted on 1st May, 2018 by Jared Orlin
As part of our ‘Getting to Know’ series of blog posts, we’re talking to key members of the LEO Learning family so you can get to know them a bit better. Today we’re talking to Laura Estrella Bowyer, a Learning Designer based in LEO Learning’s Brighton office.
Let’s meet Laura.
Describe your role at LEO Learning.
I think being a Learning Designer is at the heart of everything we do at LEO Learning. As a Learning Designer you:
- write the words that learners read
- brief the images they’ll see
- write the questions they answer
- build the experiences that the learners have
- write the words that voiceover artists record
- write the dialogue that actors perform
- interview interesting people and ensure you get the best content in the footage
- outline the animations that are going to be played
- create scenarios for any possible situation
- facilitate training to clients
- plan photoshoots and shoot days
- script elearning courses, bite-size learning, games, face-to-face learning materials, scenario-based learning, drama video, documentary video, case studies, animations, assessments, quizzes, virtual classrooms and blog entries
- structure the content for the various elements of blends
- analyse data and feedback from learners and write reports
- learn a lot about different industries
- work with talented Digital Designers, Animators, Developers, Art Directors, Testers, Project Managers, Lead Learning Designers, Consultants, Marketers, other Learning Designers and most importantly with our clients
Every day, every task and every project is different. As a Learning Designer, you’re challenged every day with new tasks.
Which part of working at LEO Learning do you love most?
Knowing that what I’m doing is going to help a whole chain of people in different ways; from humanitarians learning how to deal with emergencies in the best possible way, to vulnerable people receiving the benefit of this learning; from learners putting their clients and users at the centre of their business, to clients and users feeling listened to and understood, rather than being treated as just another transaction.
This also includes new employees having a clear path to follow in their first few days in a new job, and teams focusing on supporting new employees in a more focused and practical way. The list goes on…
Another thing I love about my job is that I can help to level the way diversity and minority groups are being represented. I have the opportunity to create characters with different backgrounds and through this to support our clients’ efforts to provide equal opportunities for everyone in a global world.
What is your proudest accomplishment?
My own elearning collection about Mexican culture and language called E-learning Snacks. It has been endorsed by the Mexican Embassies and Consulates in New York, Los Angeles, Chicago, Miami, Barcelona, Dublin and London.
I’m delighted to be the only non-native English speaker working as a Learning Designer at LEO Learning and being asked to work on specific projects that require good creative writing skills.
I’m also proud to have been trusted to produce over 55 documentary videos abroad over a period of three months last year.
What is the biggest challenge you’ve overcome?
Learning to be part of a wider team. Starting my career as a young entrepreneur in the male-dominated IT industry and managing my own business for a decade and a half in my home country and abroad has made me very self-disciplined, proactive and target focused.
These are characteristics that my team values, but joining the biggest custom elearning company on this side of the world means that I’m part of a wider team. We share responsibilities, objectives and achievements. This is something that I love and I had to learn from day #1.
It meant that I had to change the way my brain operated: I was no longer responsible for all parts of the projects; I became part of a wider team focusing on specific parts of projects and together we would achieve our goals. In short, I just had to learn to let things go.
What are the three things you can’t work without?
1. People I can learn from and a clear development plan
2. Chats with my colleagues
3. A voice – I like being heard
As a kid what did you want to be when you grew up?
I was always interested in constructing and deconstructing things to then teach others how they worked: building paper houses (architect), cars with reclaimed wood and broken toys (engineer), short stories with my red Olivetti typewriter (writer), costumes with bedsheets (designer), furniture with my toolbox (carpenter), radio programmes with my triple cassette recorder (producer), choreography with my friends (dancer) and photo collections with my mum’s reflex camera (photographer).
Then I discovered programming languages and the Internet boom happened. Computers gave me infinite possibilities to create things with basically nothing apart from ideas and hard work. For me, creativity is just something that you develop out of necessity. The rest is history.
I’m happy to be creating useful learning content and to hopefully do my bit to change or improve something in somebody’s life.