Transforming editorial compliance within the BBC
In the wake of the ‘Sachsgate’ scandal, where the BBC came under fire for airing inappropriate content, the BBC Trust released new editorial guidelines to help editors make better decisions.
Communicating these guidelines effectively posed a major challenge for the BBC. Thousands of staff needed to familiarise themselves with the new guidelines as quickly as possible to ensure compliance.
They needed to devise a new learning programme to engage those making editorial decisions within the BBC and the wider global media industry.
The BBC partnered with LEO Learning to deliver a cost-effective, accessible suite of bespoke e-learning modules for their diverse audience. These transformed the 400 pages of guidelines into engaging, effective e-learning.
We created gritty video scenarios about the issues facing editors and TV producers every day, using real scripts and programme clips to encourage learners to apply the guidelines in context.
Thanks to our rigorous project management process, the project was delivered within the BBC’s tight deadline and under budget. This media-rich compliance training is a powerful example of how learning technologies can deliver significant results within the media sector.
Learners who took the course reported that their understanding of the editorial guidelines improved from 6.0 pre-learning to 8.1 post-learning, showing a measurable improvement. Line managers also recognised a 3.7 out of 5.0 improvement in the judgement decisions of employees who had taken the learning.
This programme is responsible for around 1,900 better editorial decisions a month, mitigating risk for the BBC and helping to maintain its positive reputation as a world-leading media organisation.