Creating an engaging global blended learning programme
Mazars is an international, integrated and independent organisation specialising in audit, accountancy, tax, legal and advisory services.
Following a major merger in 2016, the company has more than 6,000 auditors among its 18,000 professionals worldwide, requiring a blended learning programme combining the best in elearning techniques with the benefits of face-to-face training.
Operating in 79 countries, Mazars’ turnover from audit in 2014/15 was €588.1 million.
“There’s a lot of integration work that we need to do to bring everyone together, and training is one of the key areas that the integration will come from,” says Alexia Perversi, Manager of Tomorrow’s Audit for Mazars.
“Our Introduction to Audit course is very important for us because it sets the tone at the top.”
Market-leading training with LEO Learning
Until they revitalised their elearning content with LEO Learning, Mazars’ global learning was usually classroom-based and presented on PowerPoint.
“It was quite flat. We started putting the PowerPoint presentations in videos, but we wanted a tool that would give us the opportunity to convert fairly boring material into something much more palatable, and we wanted to be able to prepare and access it online and convert it into our LMS system,” says Alexia.
There was a pressing need to upgrade the existing training strategy at Mazars and work with the latest technology to bring the company’s training offer on a par with the standards of the highly competitive financial services market.
After a demo of the market-leading authoring tool capabilities offered by partner company gomo, the huge potential that a blended learning programme could offer the company became apparent. Mazars then worked with LEO Learning to develop a slick new elearning module called Introduction to Audit.
Part of its effectiveness lies in making the most of bite-sized microlearning and beautiful design to introduce the principles of audit and articulate the importance of individual roles.
“All of our resources are spread out globally and that’s what we like about the new module,” says Alexia. “It can be accessed online, incorporating different pieces of learning, and people can work on it without needing to be in the same room.”
Mazars’ module offers all their auditors access to the same tools and materials in one place. The functionality of the gomo authoring tool makes life much easier for the company’s L&D team, who are now able to push content out to people instantly on one platform.
The inclusion of elements such as background videos and vertical scrolling also makes the learning experience highly accessible and far more insightful.
“The transmission of a learning culture is very important, as well,” says Alexia.
“With LEO Learning’s platform, we’ve got different tools and ways of getting things across. We’ve got videos in it, voice recordings, animations and quizzes that you can click on. The look and feel of it is fabulous.”
Using blended learning to engage a dispersed group of learners
The Introduction to Audit programme is critical for Mazars because it sets the tone from the moment new auditors begin learning with the company. Mazars uses blended learning to elegantly tell the company’s story of internationalisation, resilience, boldness, youth, diversity and collective intelligence, integrating employees into its philosophy and challenging them to embrace a shared vision in an ever-changing industry.
The module consists of a blend of different learning elements, and learners can explore elearning tutorials to build their knowledge of auditing in general. More specifically, a variety of engaging interactive screens teach employees about auditing at Mazars.
Learners then demonstrate what they’ve learnt by taking a quiz. A resources section with PDF documents helps learners to look up key information quickly and easily.
LEO Learning also designed a classroom-based workshop that acts as an opportunity for learners to meet and discuss the content with each other and with a workshop facilitator to further build on their understanding.
“A blended training approach is vital to us,” says Alexia. “We believe that elearning is all very well, but you do also need to have that human contact.
“Our new recruits are straight out of university and they need to see and be inspired by people who have a lot of experience – we really wanted to have a combination, where elearning could be embedded within the face-to-face classroom setup.”
Want to know how blended learning can transform your training programmes? Get LEO Learning’s free ebook, ‘Why blended learning works (and can work for you!)’
Meet our expert
The needs of learners in the FMCG sector are evolving. Those now entering the workplace are of a generation used to accessing information immediately at the point of need, in smaller quantities and in their own time. This increase in the desire for smaller ‘bite-size’ chunks of learning is also facilitated by the increase in mobile technology. Along with that we are seeing a shift in learning delivery, with more than 50% of formal corporate learning now taking place outside of the classroom. It’s an exciting time of innovation, with VR, 360°/interactive video, mobile-first content and learning analytics continuing to gain momentum.
Here at LEO Learning, my team and I have worked with some of the top FMCG organisations to design, develop, implement and measure the impact of learning programmes. We distribute these globally to both established markets and emerging markets such as China and the Middle East. We work closely with our clients’ sales, brand, commercial and product teams in order to align our services to their rapidly moving businesses needs.