Inspiring Royal Mail Group’s workforce through blended learning
As part of a focus on employee capability, Royal Mail Group identified an opportunity for improvement against a core competence of ‘know the business’.
Deploying a resource that would help people to make better decisions and gain a greater awareness of how different elements of their organisation work and impact on one another was a key challenge.
Mailroom staff in remote rural locations, for example, did not have the same understanding of the wider business as central management.
Having enjoyed a successful long-term partnership with LEO Learning, Royal Mail Group worked with our learning experts to reimagine and boldly refresh their training programme.
LEO Learning proposed an engaging vertical scrolling course structure for a more relevant user experience that would spark a sense of curiosity among learners – a key ambition for the group – and encourage them to explore content covering the core elements of the group’s operation and support functions.
Created with the powerful authoring tool capabilities provided by our partners at gomo, Know the Business uses vibrant and engaging cartoon characters to guide learners through the organisational structure, using storytelling techniques with which users can engage and relate to the learning and business values of the group.
A vertically-scrolling learner experience
Learners scroll through a series of business units, laid out on a vertically scrolling menu that acts as a visual metaphor for the journey of a letter. This menu is brought to life in the two-minute introductory, motion graphic animation that outlines Royal Mail’s values and why knowing the business is important.
Each business unit topic ends with a formative “best-case” scenario question, with a tendency towards an undercurrent of humour within the stories. Deep scrolling allows long, detailed visual maps to fit within the course, which can also be downloaded for offline use.
“Someone joining us might be starting in a business for the first time, especially if they’re one of our young apprentices”, says James Barton, Royal Mail Group’s Online Learning Manager, discussing the scrolling.
“They pick the course up and it feels intuitive to them. It feels like something that’s been designed for mobile devices.”
As well as being mobile-ready and invitingly interactive, the new training is an overhaul of the previous programme, which James says was “a bit stuck”.
“Our business has a reputation of being conservative, which can lead to uninspiring proposals. That’s what we’re trying to get away from.”
“LEO Learning absolutely got that through listening to what we were saying. There’s an overwhelming sense of brightness and positivity in the scripting, animation and art direction.”
Videos give learners a quick, vibrant burst of information about the important role they play as part of a company with the power to connect people and affect lives.
Bite-sized chunks of learning
The overall aim was to enable learners to recognise how they impact the business daily and how to access support, leading to a reduction in intra-business unit issues and ensuring that support queries are delivered to the appropriate team. Ultimately, more mail will get where it needs to be on time.
“The course embodies our aspirational culture and values”, says James, who helped shape the learning into bite-sized chunks, taking no more than 45 minutes of an employee’s time.
“As a learner, you feel valued. It feels interactive and media-rich. It’s light and easy to maintain, but it also feels super-slick.”
Menu buttons allow employees to discover more about a variety of departments across the group, and the unique brand and tone of voice of the organisation is portrayed in lively fashion throughout the course.
This innovative, highly accessible elearning shows how blended learning can be presented in a simple navigation, giving a large, broad workforce a deeper overview of a huge company and the valuable part they have to play within it.
To speak to a LEO Learning expert about how our range of solutions can solve your learning needs, contact us today.
Meet our expert
I started as a Learning Designer at LEO Learning in 2011 after graduating from university with a degree in Artificial Intelligence and a keen interest in how technology can be used in learning.
During my time as a Learning Designer I worked with a whole host of clients across the sectors, including PwC, Save the Children, Great Ormond Street Hospital, Royal Mail and Jaguar Land Rover. It was during this time that I developed a passion for building and developing relationships with our clients and made a move over to project management.
The exciting thing about being a Project Executive is that I get to work collaboratively with other Project Managers on larger projects, as well as building my own client base. To date in this role I've worked with AB Foods, Roche, Novartis and L'Oreal and I'm always looking forward to new projects and clients that may be waiting on the horizon.