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LEO Learning accepts ATD AXIS Award for work with Anheuser-Busch

The partnership between LEO Learning and Anheuser-Busch InBev has now produced three major awards, including two DevLearn awards and an ATD AXIS Award.


2017 Axis Award

Fresh from their recent “Best of Show” win at DevLearn 2017 in Las Vegas this fall,  bespoke learning solutions provider LEO Learning is poised to accept a third prestigious award for its work on the ‘Anheuser-Busch Selling Skills Program’ (with DevLearn’s DemoFest Best Sales Training category in 2016 in Vegas being the third award).

ATD (or Association for Talent Development) presents the AXIS Awards each year to recognize excellent work being done in all facets of Talent Development across the Dallas-Fort Worth Metroplex, from non-profit organizations to small independent companies and large corporations.

On Tuesday December 5, LEO Learning accepted the ATD AXIS Award (second place) on behalf of Anheuser-Busch for outstanding work in Performance Improvement.

A self-described “company of go-getters”, Anheuser-Busch InBev brews more than 100 brands in the US, and holds a 45.8% share of the beer market with some of the US’s most popular beer brands including Bud Light, Budweiser and Michelob Ultra.

When the company recognized the need to update and upgrade their selling skills training to better serve a mobile audience of more than 20,000 US distributors, they opted to create a program that would be completely learner-centric and focus on a core business strategy of building strong, mutually-beneficial relationships.

The main objective for Anheuser-Busch’s learning program was changing a specific group of employees from a “route” mentality to an account mentality. To achieve this, the team partnered with LEO Learning , who met their criteria for the scale and capacity to drive the success of the project.  

Pioneers in the creation of mobile learning, LEO Learning supported its client with an impactful solution that used the power of microlearning and “just-in-time learning” to develop a training model ideal for mobile applications in line with Anheuser-Busch’s needs. In this model, the learning is delivered in small, easily-absorbed bites as opposed to more traditional linear learning.

“Anheuser-Busch has a deep sense of culture. Such a large and diverse audience presented us with a difficult challenge”, said Rose Benedicks, Strategic Consulting Lead for LEO Learning . “Our solution used a lot of brand storytelling – a combination of microlearning and story-based learning to hit the key messages often and realistically, in a variety of relatable situations.

“Story-based learning is incredibly powerful. Brand storytelling doubles down on that power. With Anheuser-Busch, we used a blend of learning techniques including video-based scenarios, story-based learning and elements of gaming. Our techniques provided real practice with relatable simulated situations.”

With ROI now gaining importance within learning departments, Anheuser-Busch can also look to gather valuable performance data to confirm an anticipated increase in sales.

Below are some screenshots of the award-winning program that LEO Learning designed.

A screenshot of LEO Learning's Anheuser-Busch Selling Skills learning programme

A screenshot of LEO Learning's Anheuser-Busch Selling Skills learning programme
LEO Learning has won an AXIS Award for its work with Anheuser-Busch on its Selling Skills programme

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