While marketing departments have evolved to become very adept at using analytics to prove their worth to management, L&D departments are far behind, with some still of the belief that learning analytics is a pseudo-science and a waste of time and money.
This insight looks at arguments against learning analytics being truly scientific and challenges those who would support that opinion. It also demonstrates the scientific principles behind the importance of measuring eLearning and why doing something to measure is so much better than doing nothing at all.
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