In today’s volatile automotive market, delivering a consistent, measurable, high-quality customer experience globally is key to success. Product differentiation is slim and brand loyalty no longer a given.
LEO Learning helps create strategies to achieve results, both from the manufacturing perspective and across the global retailer network where huge, emerging markets provide the biggest opportunity but often have the least developed training infrastructure.
We look across the spectrum of people, process, content, and technology to work out ways that people across the network can improve performance quickly and cost-efficiently. And we have extended the scope of this offering to helping educate the customer.
Recent projects have included global roll-outs of new learning infrastructures, multi-device authoring collaboration tools and process, use of learning apps, AR and VR, and a vast array of content from brand roll-outs, to sales, product, systems, technical, induction, and customer service blended learning.
A Changing Market
Typically strong automotive markets are in decline, and smaller markets are picking up traction. Automotive firms are now faced with the challenge of responding strategically to this shift globally, creating a need for translated, localized learning content.
As well as this, the way consumers shop for vehicles is changing. Customers often do extensive research online before they reach the dealership, meaning they may be more informed about the vehicle they intend to buy than the salesperson. Constantly evolving auto-technology means that vehicle feature-lists change rapidly, making comprehensive product knowledge training critical to ensure salespeople can keep up with consumer knowledge.
Meet our expert
I believe learning has the power to change the world I feel incredibly proud to have been involved in learning and development for 10 years.
I’m an Account Director at LEO, and globally I look after Retail, Hospitality and Not for profit sectors. In the UK these sectors represent around 20% of the UK’s workforce. Each sector is going through significant transformation, and my clients challenge me to find innovative ways to meet their rapidly changing business priorities using learning technologies.
Following my graduation in 2009, I joined an amazing national social change charity, Good Things Foundation. It’s a wonderful charity where I was also a Trustee, and we worked to annually support thousands of socially excluded people to improve their lives through digital learning.